Good marketing starts with solving the right problem.

We help entrepreneurs figure out where their marketing is breaking down, then use the 8 Patterns to make clearer decisions about what to do next.

Book a Strategy SessionExplore the 8 Patterns

The 8 Patterns behind effective Marketing

Marketing problems become easier when you know what kind of problem you are solving.

Pattern 1

Demand

What do customers want?

Pattern 2

Customers

Who should you serve, and how do they buy?

Pattern 3

Positioning

Why should they choose you?

Pattern 4

Offer

What should you promise, and what should you charge?

Pattern 5

Attention

How do you get the right people interested?

Pattern 6

Persuasion

How to turn interest into action?

Pattern 7

Brand

How do you build a reputation that sells for you?

Pattern 8

Learning

How do you build a system that turns results and feedback into better decisions?

Bring us the marketing problem you're stuck on.

In a focused 55-minute strategy session, we'll clarify the problem, examine what you've already tried, identify the assumptions that need testing, and leave you with clearer next steps.

  • Does your positioning feel generic?
  • Is your offer not converting?
  • Uncertainty about which customers to focus on?
  • Content gets attention but not action?
Book a Strategy Session

You'll leave with clarity and a plan.

Study the ideas behind the patterns

Explore books and resources on marketing, positioning, customer behavior, persuasion, brand, strategy, and business.

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