Demand-Side sales 101: Stop Selling and Help Your Customers Make Progress
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The best marketing books
We put together a list of some of our favorite marketing books. These 42 books will teach you the core foundation you need to understand marketing from first principles.
Organized by the pattern they influence this list assumes you know nothing and each recommendation builds on top of each other in sequential order. This list explores all of the most important concepts, principles, laws and patterns of marketing.
We know you will enjoy and would love if you could share with others.
What do customers want?
The Brain Audit: Why Customers Buy (And Why They Don't)
Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
Shift!: Harness The Trigger Events That Turn Prospects Into Customers
The Power of Habit: Why We Do What We Do in Life and Business
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical & Financial Destiny!
Switch: How to Change Things When Change is Hard
Thinking in Systems: A Primer
Complexity: A Guided Tour
The Fabric of Reality: The Science of Parallel Universes - and Its Implications
On Intelligence: How a New Understanding of the Brain Will Lead to the Creation of Truly Intelligent Machines
A Brief History of Intelligence: Evolution, AI, and the Five Breakthroughs That Made Our Brains
Principles of Neural Science, 6th Edition
Feeling & Knowing: Making Minds Conscious
The Developing Mind, Third Edition: How Relationships and the Brain Interact to Shape Who We Are
The Great Ideas of Psychology
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Misbehaving: The Making of Behavioral Economics
Thinking, Fast and Slow
How You Decide: The Science of Human Decision Making
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Situations Matter: Understanding How Context Transforms Your World
The Person and the Situation: Perspectives of Social Psychology
Making Sense of Behavior: The Meaning of Control
Behave: The Biology of Humans at Our Best and Worst
Who should you serve, and how do they buy?
The Selfish Gene
The Expectation Effect: How Your Mindset Can Change Your World
Wanting: The Power of Mimetic Desire in Everyday Life
Anxious: Using the Brain to Understand and Treat Fear and Anxiety
Belief: What It Means to Believe and Why Our Convictions Are So Compelling
On Being Certain: Believing You Are Right Even When You're Not
Mistakes Were Made (But Not by Me) 3rd Edition: Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts
A Theory of Cognitive Dissonance
The Folly of Fools: The Logic of Deceit and Self-Deception in Human Life
A Conflict of Visions: Ideological Origins of Political Struggles
The Righteous Mind: Why Good People Are Divided by Politics and Religion
A Theory of Everything: An Integral Vision for Business, Politics, Science, and Spirituality
The Self Delusion: The New Neuroscience of How We Invent—and Reinvent—Our Identities
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The Evolving Self: Problem and Process in Human Development
Handbook of Self and Identity, 2nd Edition
The Male Brain: A Breakthrough Understanding of How Men and Boys Think
The Female Brain
Understanding Women: Unlock the Mystery
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Gender and Our Brains: How New Neuroscience Explodes the Myths of the Male and Female Minds
Prediction Machines: The Simple Economics of Artificial Intelligence
How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen
Theories Of Personality: 10th Edition
Why You Are Who You Are: Investigations into Human Personality
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Choose: The Single Most Important Decision Before Starting Your Business
Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
You're Not Listening: What You're Missing and Why It Matters
How to Talk So Kids Will Listen & Listen So Kids Will Talk
The Power of Validation: Arming Your Child Against Bullying, Peer Pressure, Addiction, Self-Harm, and Out-of-Control Emotions
I Hear You: The Surprisingly Simple Skill Behind Extraordinary Relationships
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Why should they choose you?
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Purple Cow, New Edition: Transform Your Business by Being Remarkable
The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
Positioning: The Battle for Your Mind
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Niche Down: How To Become Legendary By Being Different
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Different: Escaping the Competitive Herd
The Red Queen: Sex and the Evolution of Human Nature
Zero to One: Notes on Startups, or How to Build the Future
Competition Demystified: A Radically Simplified Approach to Business Strategy
No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works
The Lords of Strategy: The Secret Intellectual History of the New Corporate World
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
Good Strategy Bad Strategy: The Difference and Why It Matters
7 Powers: The Foundations of Business Strategy
What should you promise, and what should you charge?
You Can Negotiate Anything: The Groundbreaking Original Guide to Negotiation
Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond
Never Split the Difference: Negotiating as if Your Life Depended on It
Write Useful Books: A modern approach to designing and refining recommendable nonfiction
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Who Do You Want Your Customers to Become
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition)
Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
The Design of Everyday Things: Revised and Expanded Edition
Hooked: How to Build Habit-Forming Products
Quit: The Power of Knowing When to Walk Away
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Why Greatness Cannot Be Planned: The Myth of the Objective
The Timeless Way of Building
The Experience Machine: How Our Minds Predict and Shape Reality
The Experience Economy, Updated Edition
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Unreasonable Hospitality: The Remarkable Power of Giving People More than They Expect
Be Our Guest: Perfecting the Art of Customer Service
Ten Principles Behind Great Customer Experiences, The: The Ten Principles Behind Great Customer Experiences
The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
The Art of Profitability
The Cold Start Problem: How to Start and Scale Network Effects
From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
Who Gets What - And Why: The New Economics of Matchmaking and Market Design
The Personal MBA: Master the Art of Business
How do you get the right people interested?
Understanding the Secrets of Human Perception
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Riveted: The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe
Made to Stick: Why Some Ideas Survive and Others Die
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity - And Will Determine the Fate of the Human Race
Pre-Suasion: Channeling Attention for Change
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
The Value of Others: Understanding the Economic Model of Relationships to Get (and Keep) More of What You Want in the Sexual Marketplace
The Art of Seduction: An Indispensible Primer on the Ultimate Form of Power
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
How to turn interest into action?
The Secret Language of the Body: Regulate Your Nervous System, Heal Your Body, Free Your Mind
Stress and Your Body
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High on Life: How to Naturally Harness the Power of Six Key Hormones and Revolutionize Yourself
Affective Neuroscience: The Foundations of Human and Animal Emotions (Series in Affective Science) 1st Edition
The Nature of Emotion: Fundamental Questions 2nd Edition
How Emotions Are Made: The Secret Life of the Brain
Emotional Intelligence
Emotional Intelligence 2.0
Permission to Feel: Unlocking the Power of Emotions to Help Our Kids, Ourselves, and Our Society Thrive
Handbook of Emotion Regulation
SPIN Selling
Influence: The Psychology of Persuasion (New and Expanded)
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
Nudge (The Final Edition): Improving Decisions About Money, Health, and the Environment
Objections: The Ultimate Guide for Mastering the Art and Science of Getting past No
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Metaphors We Live By
Words That Work: It's Not What You Say, It's What People Hear
Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence
Exactly What to Say: The Magic Words for Influence and Impact
How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
You Just Don't Understand: Women and Men in Conversation
Conversationally Speaking: Tested New Ways to Increase Your Personal and Social Effectiveness
The Assertiveness Workbook (Second Edition): How to Express Your Ideas and Stand up for Yourself at Work and in Relationships
Nonviolent Communication: Create Your Life, Your Relationships, and Your World in Harmony with Your Values
Supercommunicators: How to Unlock the Secret Language of Connection
HBR's 10 Must Reads on Communication (With Featured Article 'The Necessary Art of Persuasion,' by Jay A. Conger): HBR's 10 Must Reads Series
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding
The Ultimate Sales Letter, 4th Edition: Attract New Customers, Boost Your Sales
The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
Scientific Advertising
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
Breakthrough Advertising
Ogilvy on Advertising
How do you build a reputation that sells for you?
The Speed of Trust: The One Thing that Changes Everything
Trust: Knowing When to Give It, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken
The Psychology of Intimacy
Power: Why Some People Have It and Others Don't
The Power Parador: How We Gain and Lose Influence
Credibility: How Leaders Gain and Lose It, Why People Demand It, 2nd Edition
The Status Game: On Social Position and How We Use It
Compelling People: The Hidden Qualities That Make Us Influential
The Challenger Sale: Taking Control of the Customer Conversation
Associative Learning and Conditioning Theory: Human and Non-Human Applications: 1st Edition
Building Strong Brands
The 22 Immutable Laws of Branding
Building a StoryBrand: Clarify Your Message So Customers Will Listen
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
The Persuasion Story Code: The Magic of Conversational Storytelling
Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling
The Hero's 2 Journeys
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The Science of Storytelling
Gossip: The Untrivial Pursuit
Contagious: Why Things Catch On
The True Believer: Thoughts on the Nature of Mass Movements
Sapiens: A Brief History of Humankind
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Belonging: The Science of Creating Connection and Bridging Divides
The Art of Community: Seven Principles for Belonging
This Is Marketing: You Can't Be Seen Until You Learn to See
How do you build a system that turns results and feedback into better decisions?
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